There is a fascinating article written by Daniel Pink regarding the level of employee motivation and it's correlation to the awareness of the "why." The "why" - why are we doing this? And, a study found that a certain kind of why mattered more than a few others.
There was a powerful exercise done in a call center to test this point. I think that was a good spot because calls centers, in my view, tend to not be the most ideal place to work - for this exact reason...what's the point?
Adam Grant from the Wharton School of Business, has found that introducing “why” – even in surprisingly modest ways – can have a big impact.
When you read the full article, you'll discover that introducing 'the why" can give your team the 1% edge in productivity. - Read article here
This blog is based this book. In it are actionable idea on being a better manager: The 1% Edge - The Workbook - Power Strategies to Increase Your Management Effectiveness